{"id":12727,"date":"2018-08-06T06:00:06","date_gmt":"2018-08-06T06:00:06","guid":{"rendered":"https:\/\/www.gravityforms.com\/?p=12727"},"modified":"2020-04-07T14:39:52","modified_gmt":"2020-04-07T18:39:52","slug":"drip-campaigns-mailchimp","status":"publish","type":"post","link":"https:\/\/www.gravityforms.com\/blog\/drip-campaigns-mailchimp\/","title":{"rendered":"How to Launch a MailChimp Drip Campaign with Gravity Forms"},"content":{"rendered":"

\"MailChimp<\/p>\n

Have you ever wanted to setup a MailChimp drip campaign with Gravity Forms?<\/p>\n

Email newsletters (broadcasts to your entire list) are great to keep your subscribers engaged, but they come with one pretty big drawback.<\/p>\n

Your new subscribers only see new<\/em> newsletters. That is, they only see the content you send after they sign up.<\/p>\n

<\/p>\n

Let\u2019s say you have a blog post that gets an unusually high amount of traffic. Or maybe it converts a lot of customers. That\u2019s something you want to share with every<\/em> subscriber, including the new ones who join your list after you\u2019ve already promoted the post.<\/p>\n

Or maybe you have a popular offer or discount that drives people to buy. You probably want to expose every subscriber<\/em> to that offer, regardless of when they join.<\/p>\n

And that\u2019s why email marketing automation<\/a> is so powerful.<\/p>\n

With automation, you can schedule drip campaigns that send scheduled emails to your list. For instance, when someone joins your list, you might send them three emails over six days, each with content you want every subscriber to see.<\/p>\n

Drip campaigns run in the background all the time<\/em>. When a subscriber meets the right condition (in this case, when they subscribe), the email is automatically sent. You don\u2019t have to do anything.<\/p>\n

Drip campaigns aren\u2019t just time savers. They produce 18X more revenue<\/a> than average emails.<\/p>\n

In order to set up drip campaigns, you need a tool to collect subscribers on your website (like Gravity Forms<\/a>) and an email marketing tool.<\/p>\n

There are a lot of email marketing tools to choose from, but MailChimp<\/a> is one of the most popular (especially for new entrepreneurs on a tight budget). In this article, we\u2019ll explain how to set up a MailChimp drip campaign with Gravity Forms.<\/p>\n

<\/p>\n

[content_upgrade cu_id=”12726″]Not sure which kind of drip campaign you should create? Download this free guide to learn the best options.[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

Step 1: Install Gravity Forms<\/h2>\n

If you don\u2019t already have Gravity Forms, grab it here<\/a> and then follow the steps in our installation guide<\/a> to add it to your WordPress site.<\/p>\n

Step 2: Install the MailChimp Add-On<\/h2>\n

In order to set up a MailChimp drip campaign with Gravity Forms, you need a special add-on.<\/p>\n

The MailChimp Add-On seamlessly integrates Gravity Forms and WordPress, so when people complete a form on your website, their contact details are automatically pushed to your MailChimp mailing list.<\/p>\n

Learn more about the MailChimp Add-On here<\/a>.<\/p>\n

In your WordPress dashboard, hover your mouse over the \u201cForms\u201d link in the left menu. In the popup window, click \u201cAdd-Ons.\u201d The page that appears will display a list of all available Gravity Forms Add-Ons.<\/p>\n

\"MailChimp<\/p>\n

Simply find the MailChimp Add-On and click the \u201cInstall\u201d button. WordPress will download and install it, but make sure to click the \u201cActivate Plugin\u201d link that appears.
\nStep 3: Grab Your MailChimp API Key<\/p>\n

The Gravity Forms MailChimp Add-On needs a special key from MailChimp to link both tools together. You\u2019ll find this key in your MailChimp account.<\/p>\n

(Don\u2019t have a MailChimp account yet? Click here<\/a>.)<\/p>\n

In your account, click your name at the top right, then click \u201cAccount\u201d in the popup menu.<\/p>\n

\"MailChimp<\/p>\n

On the next page, click the \u201cExtras\u201d menu item and then \u201cAPI Keys.\u201d<\/p>\n

\"MailChimp<\/p>\n

Finally, click the \u201cCreate a Key\u201d button to generate a new API Key. The page will reload and you\u2019ll see a new key in the list. It will look like a long string of random numbers and letters.<\/p>\n

\"MailChimp<\/p>\n

Copy the key and head back to your WordPress dashboard. Hover over \u201cForms\u201d on the left menu and click \u201cSettings\u201d in the popup menu.<\/p>\n

On the settings page, click the \u201cMailChimp\u201d tab to access Gravity Forms\u2019 MailChimp settings. Enter your API key and click \u201cUpdate Settings.\u201d<\/p>\n

\"MailChimp<\/p>\n

Step 4: Create a Feed for the MailChimp Add-On<\/h2>\n

Before you can push your form data to your\u00a0MailChimp drip campaign, you need to create a feed. A feed determines which information gets sent to MailChimp and how MailChimp uses it.<\/p>\n

Click \u201cForms\u201d on the left menu of your WordPress dashboard and then click the form you want to use with MailChimp.<\/p>\n

Once you\u2019re in the form, click \u201cForm Settings\u201d on top and then click \u201cMailChimp\u201d in the popup menu.<\/p>\n

\"MailChimp<\/p>\n

On the next page, start by clicking \u201cAdd New\u201d next to \u201cMailChimp Feeds.\u201d<\/p>\n

First, give the field a name. Use something simple, clear, and unique. Select the MailChimp list you want to associate with this form. (Didn\u2019t create a list in MailChimp? It\u2019s easy. Learn how here<\/a>.)<\/p>\n

In the \u201cMap Fields\u201d section, select the MailChimp fields (in the right column) that should match with your form fields (in the left column). This makes sure the data from your Gravity Forms fields go to the correct place in MailChimp.<\/p>\n

\"MailChimp<\/p>\n

If you want to play around with conditional logic<\/a>, check the \u201cOpt-in Condition\u201d box. If you want your new subscribers to confirm their subscriptions, check the \u201cDouble Opt-In\u201d box.<\/p>\n

Once you\u2019re happy with the settings, click \u201cUpdate Settings.\u201d<\/p>\n

Step 5: Create Your MailChimp Drip Campaign<\/h2>\n

At this point, your Gravity Form should be configured to push all new signups to your MailChimp list. When someone completes the form, their name and email will appear in MailChimp after a few moments.<\/p>\n

Your next step is to create the MailChimp drip campaign that will be sent your new subscribers.<\/p>\n

In your MailChimp account, click \u201cCampaigns\u201d at the top left. Then click \u201cCreate Campaign\u201d on the right. In the popup, click \u201cCreate an Email\u201d then select the \u201cAutomated tab.\u201d<\/p>\n

(You can also skip those steps by launching the automation builder<\/a>.)<\/p>\n

\"MailChimp<\/p>\n

MailChimp offers a number of templates to get you started. You can add, edit, and adjust them however you like. Let\u2019s start with the \u201cWelcome new subscribers\u201d template. Select it, give it a name, then click \u201cBegin.\u201d<\/p>\n

The next page shows your drip campaign structure. At the moment, you only have one email.<\/p>\n

\"MailChimp<\/p>\n

Notice above the email it says \u201cTrigger: 1 day after subscribers join your list.\u201d This means the MailChimp drip campaign will begin a day after they subscribe. Click \u201cEdit trigger\u201d to change this. You can set any delay or just click the box for \u201cTrigger when subscribers are imported\u201d to send the first email the moment they subscribe. Click \u201cUpdate Trigger\u201d to save.<\/p>\n

On the right hand side of your first email, you\u2019ll see a button called \u201cDesign Email.\u201d Click this to enter MailChimp\u2019s designer and create the first email in your campaign.<\/p>\n

Give your first email a name (for your eyes only) and a subject line.<\/p>\n

You can then choose to start with a MailChimp template or design your own email from scratch.<\/p>\n

Designing a great MailChimp drip campaign email<\/em> is a big topic that we won\u2019t cover in this post. If you need some inspiration, check out MailChimp\u2019s portfolio site<\/a> or use Really Good Emails<\/a> to see what some of the best email marketers in the business produce.<\/p>\n

After designing your email, click \u201cSave and Continue\u201d at the bottom.<\/p>\n

Back at the drip campaign structure page, add an additional email by clicking the big \u201cAdd Email\u201d button. You\u2019ll notice a second email appear below the first.<\/p>\n

\"MailChimp<\/p>\n

You can set a trigger for the second email as well. In this case, the default is to send one day after the previous email, but you can change this by clicking the \u201cEdit trigger\u201d link.<\/p>\n

Just like the first email, you\u2019ll have to design the second one with your own content.<\/p>\n

You can create as many emails as you like, though most MailChimp drip campaigns include three to seven emails. Automating lots of emails is good, but don\u2019t bombard your subscribers so much that they unsubscribe.<\/p>\n

For each email, you can choose a segment of your list<\/a> to send to. For instance, you might only want to send the email to a portion of your list.<\/p>\n

You can also choose an action<\/a> for each email. An action is a way you want your MailChimp drip campaign to behave when the email is sent. For instance, once the email is sent, you might want to move the subscriber to a new list, update a field, or add them to a group.<\/p>\n

Once you\u2019re happy with your emails, click the \u201cNext\u201d button at the bottom right. Resolve any issues on the next page and click \u201cStart Workflow.\u201d<\/p>\n

Your drip campaign is all set!<\/p>\n

[content_upgrade cu_id=”12726″]Download this free guide: 11 Drip Campaigns Every Brand Should Implement[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

Going Forward with MailChimp Drip Campaigns<\/h2>\n

You\u2019re collecting emails, so you may as well use them. MailChimp drip campaigns are efficient tools to get the most value out of that email list you\u2019re building. With MailChimp and Gravity Forms, you can deliver your best content, products, and offers to every subscriber.<\/p>\n","protected":false},"excerpt":{"rendered":"

With email automation, you can engage your list automatically. In this article, we explain how to setup a drip campaign using Gravity Forms and MailChimp.<\/p>\n","protected":false},"author":215519,"featured_media":12729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4801,4800,12,4802],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n\t\n\t\n